Written by Jon Pierre Fortney and Linda Smail, Calculus for Business and Economics: An Example-Based Introduction is designed for first-year university students specializing in business and economics.
This book is written in a clear, easy-to-read style and covers all the essential calculus-related topics that students are likely to encounter in their studies. With real-world business and economics applications seamlessly integrated around the core calculus concepts, students will find the book to be of real practical value throughout their time in university and beyond.
Features
• Three hundred easy-to-follow examples throughout, carefully crafted to illustrate the concepts and ideas discussed.
• Numerous exercises for practice, with solutions available online to help you learn at your own pace.
• Each chapter concludes with a section showcasing the real-world business and economics applications of the discussed mathematical concepts
Topics covered include cost/revenue/profit functions, marginal functions, price-demand and supply functions, interest rate formulas, nominal and effective interest rates, diminishing marginal returns, consumer and producer surplus, a wide range of business and economics-related examples that look at marketing and sales situations, natural resource depletion, depreciation, loan repayments, and probability functions, along with the elasticity of demand, the Cobb-Douglas production function, and maximizing/minimizing functions subject to constraints.